Men are under pressure, just as women are, to look younger. The goals of male facial rejuvenation are different, though, because men age differently and their facial structure is different. In general it’s done with a lighter touch than for women.
This GQ writer had a good non-surgical experience with his plastic surgeon, using a combination of Botox and facial fillers. His surgeon’s approach is very similar to mine: I think it’s important to aim for how you looked 10 years ago, so photographs help in planning treatment. Also, I think it’s important to look natural and not “over-done”: subtle and refreshed is perfect!